Christian Richter

Director  GCAS

Global Client Lead - VW / BMW / Daimler & Auto Retail 

Christian Richter is leading the GCAS automotive vertical at Google, including a global team specialised in automotive retail advertising solutions. This encompasses developing leading and globally scalable advertising and sales solutions for automotive OEMs, their dealers, and their partner ecosystem of agencies, channel sales partners, and system integrators. He also chairs an EMEA cross-functional automotive steering committee representing all Google functions working with the automotive industry: Ads, Cloud, Android and Geo/Maps. Furthermore, he interim leads GCAS EuroGroup whilst Pedro Pina is out on paternity leave.